Is RankIQ worth it? (SEO for Small Businesses)

In early 2023, as I started building websites for small business owners, I was searching for an affordable SEO tool for beginners. I wanted to make it easy for my clients to understand SEO and empower them to optimize their content for better chances of ranking on the first pages of Google.

Plus, as I was getting ready to launch a brand-new blogging website myself (in an extremely competitive niche!), I knew I needed to get my hands on a tool that allowed me to gain traffic as quickly as possible!

SEO (short for Search Engine Optimization) is a long game but an essential skill for anyone looking to generate traffic and sales online. 

The good news is that the AI-powered SEO toolset I am introducing to you today is easy to use, beginner-friendly, affordable, and effective.

RankIQ is, in my opinion, the best SEO solution for beginners. It makes it effortless for anyone to create rich content that ranks!

Over the last few months, I have been testing it myself, and in preparation for this post, I have gathered some of the most common questions my web design clients have asked.

Is RankIQ worth it?

RankIQ is 100% worth its cost. In fact, it is one of the cheapest SEO tools out there, and I do believe it can serve you well, regardless of your SEO knowledge.

Its helpful keyword library and the advanced AI SEO reports it generates can help you create high-quality content and quickly increase your website’s organic traffic.

Today, I’ll be sharing everything you need to know before you decide whether it’s worth your investment.

But first, let’s understand what SEO is and why you need it!

What is SEO, and why is it important for businesses?

​The term SEO stands for Search Engine Optimization. While it’s a rather complex subject and an entire marketing expertise on its own, it’s essentially about giving a website its best chance of being listed and easily found on search engines (like Google, Bing, or Yahoo, to name a few).

By producing strategic and valuable content that targets low-competition keywords with high-traffic potential, you increase your website’s chances of being found by searchers.

And, of course, to get website visitors to perform the desired actions (such as buying from you or booking an appointment, for example), you need to get those people to find you in the first place!

While SEO has a technical side involving website structure, performance, and more, your content plays a major role!

Google has a complex algorithm that involves over 200 ranking factors. But to give you an idea, some of the key elements to getting Google to love your website include:

• producing high-quality written content regularly
• using the most effective keywords wisely
• earning backlinks from other reputable websites
• structuring your website correctly so that it provides a good user experience
• optimizing its design for multiple device sizes

These last two points will presumably be handled by your developer, but the first are your responsibility!

That’s why, as a web designer, I always recommend business owners start a blog.

Why do small business owners need to have a blog?

Blogging is a powerful marketing strategy that can benefit your business in many ways. It is particularly effective for increasing your brand’s online presence and putting your small business in front of your ideal audience. 

Regardless of the type of business you run, I do recommend you add blogging capabilities to your website!

Unlike short-lived social media posts that, in most cases, are short-lived and will only reach a small percentage of your existing followers, a blog lives on for years. Searchers can find it long after you’ve produced a piece of content. From there, discover your services and inquire about working together.

5 reasons why you should consider adding a blog to your small business website:

1. Blog posts drive traffic to your website

When someone types something into Google, they seek a specific answer. They might be looking for information, inspiration, or to buy something.

By creating relevant blog posts, you put your products and services in front of a new audience of potential clients.

Whether you sell digital assets, physical products, or services, blogging will give those a visibility boost.

2. Blogging boosts SEO

SEO is a marketing field that aims to improve your website’s ranking on search engines.

Working on SEO gives your website a better chance of being found by searchers.

SEO is a crucial aspect of online marketing, but it is not a quick task. To rank above your competitors, you often need to have a profound understanding of SEO or work with a professional. 

Building a website and setting up a Google Business profile isn’t enough. You need to produce high-quality content and use the right keywords. 

Search engines also love fresh content and will prioritize websites that are updated regularly and provide helpful information. That’s where a blog comes in!

3. Show off your expertise

Through blogging, you can set yourself apart from the competition and show off your expertise. By offering free advice and resources before asking for something in return, you’re letting your website’s visitors see that you are an expert on a subject.

By sharing your knowledge, tips, and industry trends online, you build trust among your blog readers. Once they trust you, they’ll be more likely to choose you over anyone else when they need your services.

4. Answer questions

A blog is a perfect platform to address your customers’ concerns. By answering commonly asked questions directly on your website, you’re building a bridge for the curious who’s not quite ready to become a paying client. By providing them with all the information they need and addressing their doubts, you’ll bring them one step closer to taking action.

5. Expand brand awareness

As a small business, you must get the word out! 

If you have a local store, you’ll likely get your first few clients through the door in no time. These will be people who pass by your shop and know it’s there. They might spread the word and help you reach a wider audience if you offer value. 

But the reality is that the internet has been the main driver of growth for years! Building an established online presence can exponentially increase your customer base.

That’s why investing in a strategic website can be excellent for you and your business! And if, on top of having one, you make an effort to work on a blog, the results will be even better.

This is where RankIQ comes in. It will help you blog faster and come up with winning content ideas. Besides, it will also evaluate your blog posts and tell you exactly how to transform them in such a way that your business can be found by more people.

Essentially, this SEO tool works like a business partner and coaches you on how to ensure that Google prioritizes your website over your competitors.

Frequently Asked Questions about RankIQ: The Best (and Cheapest!) SEO Tool for Beginners

What is an AI tool for SEO?

Alright, before we dive right into RankIQ, I think it’s important that you understand what an AI SEO tool even is and how it can help your business thrive online.

In simple terms, it’s software powered by artificial intelligence designed to enhance your search engine optimization efforts.

Imagine it as your very own data cruncher that quickly scans tons of data to provide you with crucial information.

This includes:

• keyword research and recommendations for related keywords
• title analysis (helping you come up with click-worthy titles)
• content optimization (helping you craft winning website copy)
• performance analysis so you can see what’s working and what’s not
• and more!

The endgame? It’s all about boosting your content’s visibility and improving its rankings on search engines. 

These tools are so useful because, for us humans, scanning through each of the top-ranking posts and analyzing them can take several hours of manual work. Tools like RankIQ analyze vast amounts of data quickly and efficiently to draw out key insights.

These include finding relevant keywords and related terms that Google expects to see on any given topic, telling you the number of words you should aim for when writing about that topic, and so on.

The goal is to give your content the best chance of attracting a wider audience and appearing on the first page of Google search results. 

What is RankIQ?

Designed specifically for bloggers and small businesses, RankIQ has become my number one content production assistant and one of the first investments I recommend my clients make.

It is an AI-powered SEO toolset that helps you write better articles for your website or blog and structure them in a way that search engines like Google can understand and love!

The best part? It’s affordable and easy to use!

SEO tools are usually costly, and most small business owners can’t justify the cost. In fact, most don’t understand the power of Search Engine Optimization altogether.

That’s where RankIQ comes in!

When using this tool, you don’t have to know SEO’s technical aspects. Once you have a piece of content, RankIQ reviews it and tells you exactly what you need to do to improve it.

If your mind is blank, and you have no idea what type of content you could write to attract your ideal client, RankIQ’s keyword research library will tell you that too.

Its keyword database is filled with low-competition keywords with high traffic potential and organized by niche. If your business isn’t on the list yet, you can ask RankIQ’s team to work on it.

The SEO professionals behind the software will do the manual research for you and add a new list of keywords with the top keywords you should pursue.

Who created RankIQ?

RankIQ’s founder is Brandon Gaille: a blogger, SEO expert, and the host of the Blogging Millionaire Podcast.

As a pro blogger, he used to run a course on blogging and search engine optimization. After listening to several students’ feedback on how they wished they could skip the research process and get access to a keyword research tool that gave them the right set of low-competition keywords to grow their rankings faster, he started developing this software. 

Today, the blogging and SEO course is no longer available, and Brandon’s full focus is on the podcast and RankIQ.

Brandon continues to share invaluable advice for content creators in all niches through the Blogging Millionaire Podcast. The episodes are usually short and to the point.

As for RankIQ, Brandon certainly developed a great tool capable of boosting both new and old blog posts to a first-page Google ranking.

How does RankIQ work?

RankIQ will help you enhance your content (a.k.a. the words you write for your website) in two key areas:

1. Create new pieces of content on valuable topics 

• by giving you a hand-crafted list of keywords that you can easily rank for in the competitive digital space, 
• generating SEO reports that you will use as a base to create your content and 
• helping you structure Google-friendly and click-worthy titles for each article.

2. Update old underperforming articles 

• if you’ve been writing a blog or producing content for your website to put your company in front of more potential clients, you can also use RankIQ to review those old pieces of content.
  You’ll simply run a report on the terms you were trying to rank for and copy the text you wrote in the past. Then, RankIQ will tell you exactly what you’re missing and how to improve it to rank higher on Google.

You can also monitor your website’s progress via the “Ranking Audit” section. It will tell you which pages on your website are performing best and show you which ones you should work on.

To learn more about how RankIQ works, watch this walkthrough video by Brandon Gaille on RankIQ’s landing page.

How much does RankIQ cost?

On this page, you can get RankIQ for $49 instead of its regular $99 price point.

In addition to this temporary offer, you can choose from different plans depending on how many SEO reports you need to pull each month.

Once you’ve subscribed, you can easily change your subscription according to your needs directly from the dashboard.

The standard plan, at $49 per month, provides you with access to 16 AI-generated SEO reports every month, which will certainly be useful as you work on new and old content to boost your website’s rankings in search results.

How does RankIQ compare to other SEO tools?

RankIQ is made for bloggers and small business owners without prior SEO knowledge.

That’s not usually the same with other SEO sites, which are tailored for SEO and Digital Marketing experts and require a steeper learning curve.

While it is true that tools like Semrush, Surfer SEO, and Ahrefs offer a larger pool of tools, they are also considerably more expensive and, therefore, might not be within the budget of individuals like us.

Plus, it would be beneficial to have an understanding of Search Engine Optimization before using any of those tools. As a business owner, learning this new skill is probably not your highest priority… but that’s the beauty of RankIQ. It will help you write SEO-optimized text without requiring that kind of knowledge.

Here’s how it compares to the most known SEO tools out there when it comes to customer satisfaction:

And here I am sharing, once again, how it compares in terms of pricing:

Is RankIQ suitable for businesses?

Yes, absolutely! If you rely on SEO and content production to get your business in front of the right audience, RankIQ is for you.

By optimizing your content correctly, you can reach a wider audience and build awareness of your business. 

Using RankIQ means optimizing your content for higher rankings and getting your product or service in front of more potential clients!

Conclusion

To sum up, RankIQ offers the most value for money to improve your business’s online visibility. Click here to learn more about this powerful tool and give it a try!

As a web designer working with small business owners internationally, this is my number one recommendation when asked, “How do I get my website to the first page of Google?” 

I hear this question a lot and can relate to it! It isn’t easy to compete with so many other options online.

But if you want your business to be found by the right people and get those people to buy from you, you must understand the importance of search engine optimization.

Building a good-looking website isn’t enough!

Sure, I’ll set your website up for success with all the technical tools. I have studied SEO extensively over the last few years, and I know your website’s structure plays a major role. But it doesn’t end there. A great website doesn’t replace the quality of your content.

In the end, regardless of how good your website looks or how easy it is to navigate, your visitors are looking for information.

It’s the words that you send me that count the most. And unless you work with a copywriter, you’ll be producing your website’s content yourself. You’ll be writing the words that your potential customers will read for years down the road.

Check out RankIQ and give your business the online boost it deserves